Howdy, I’m Alexa.

Yes, I will play Despacito.

Keeping it real since 1990.

I’ve worked in the industry for 10 years.

*fun fact: my dad used to go out with Elle Macpherson.

I’ve worked with all species, from small children, animals & robots

Hot take. I'm not here to save the world through advertising.

*

Hot take. I'm not here to save the world through advertising. *

But I am here to make it less skippable.

Client: Menulog
My role: Created a first ever TikTok branded game in Australia with bespoke ML sneakers for customers to win.

a little unexpected

Client: Chartered Accountants
Brief: Get Gen Z to take interest in a career in accounting.
My role: Make "accounting" look nothing like accounting.

more relevant

Client: Helga's 
The opportunity: Charli XCX turned her naughty bag into a sandwich bag.
My role: Sliced bread is boring, Charli XCX is not, keeping it that way. 

and always authentic

Client: Schwarzkopf
Brief: Create a campaign to launch their new sustainability range.
My role: Art directed a look and feel that felt natural, real and authentically Australian 

All it takes is a brief, an honest chat and a couple of drinks, to make something brilliant.