Howdy, I’m Alexa.
Yes, I will play Despacito.
Keeping it real since 1990.
I’ve worked in the industry for 10 years.
*fun fact: my dad used to go out with Elle Macpherson.
I’ve worked with all species, from small children, animals & robots
Hot take. I'm not here to save the world through advertising.
*
Hot take. I'm not here to save the world through advertising. *
But I am here to make it less skippable.
Client: MenulogMy role: Created a first ever TikTok branded game in Australia with bespoke ML sneakers for customers to win.
a little unexpected
Client: Chartered AccountantsBrief: Get Gen Z to take interest in a career in accounting.My role: Make "accounting" look nothing like accounting.more relevant
Client: Helga's The opportunity: Charli XCX turned her naughty bag into a sandwich bag.My role: Sliced bread is boring, Charli XCX is not, keeping it that way. and always authentic
Client: SchwarzkopfBrief: Create a campaign to launch their new sustainability range.My role: Art directed a look and feel that felt natural, real and authentically Australian