Schwarzkopf is all about self-expression finding that colour or style that feels uniquely you. The Live Colour range makes it easy to switch things up, with bold, vibrant shades to match whatever mood or vibe you’re feeling.
But let’s be honest going all in on a new hair colour can feel like a big leap. No one wants to be stuck with a shade they’re not into. That fear alone can stop people from trying something new.
That’s where TikTok comes in. People trust people, especially their peers. Seeing real transformations, real reactions, and honest reviews helps take the pressure off. And on a platform built for sharing and experimenting, it’s the perfect space to inspire confidence and creativity, at scale.
We created a campaign around a branded effect with TikTok AR which allowed users to change the colour of their hair as a risk-free ‘try before you buy’ experience.
We then recruited TikTok AU’s hottest talent to use the effect and share with their audiences promoting inclusivity and each making content in their own unique tone.
We used this content as our own ads and blasted them across the platform with outstanding results.