With over 60 years of innovation behind them, Westinghouse was now offering a sophisticated and beautifully designed laundry range that brings to market innovative features for consumers – synonymous with all Westinghouse products.

The campaign continued to break category conventions with a unique, stylised visual language and playful characters and was a continuation of its existing brand platform ‘Now You Can’, which has helped Westinghouse achieve +30% increase in sales and also elevate Westinghouse’s consideration up into 3rd in the kitchen category.

The integrated campaign ran across TV, OOH, digital, social and print.